Remember your favorite holiday party visited the Macy's Christmas windows in the great location in the middle? It was special tradition in your family. You want the cold air and the brightness of the race distance, breathing heart palpitations. Then, suddenly there was you, standing in the light of a thousand twinkling lights and toys come to life. You ask: whence come these magic? Who created it? Was that Santa?
Yes, Virginia, Santa will surely give you a wink and a nod. But the real (earth) has the magic known as professional window decorators arts. These visual professionals have an essential part of the retail sector in the 1890s, are used as a shopkeeper glass plate to announce special offers. The venerable RH Macy himself began the tradition of passing in 1899 the site of the original windows 14 Macy Street. The industry has been touched by magic; the legendary Wizard of Oz author L. Frank Baum created the first national association of tailors window.
Thanks for the detailed revolution today with emphasis on the customer experience, careers in this area are booming. Workers with relevant training and experience and a flair for the creative arts have a choice between a variety of jobs in every corner of the country. : These positions demand can be found in a variety of titles Visual Merchandiser , its indicator , visual stylist or visual display manager .
Or in the case of creative rockstar, Roya Sullivan, whose official title is the National Director of the presentation window Macy. AOL Jobs spoke with award-winning designer, as I prepared for the release of "Journey to Christmas to the Stars" window Herald Square Macy spectacular Christmas this year. We had the opportunity to have a bit of a shock look inside the huge amount of talent, experience and energy it takes to produce these get "celebration of the old art school with new digital elements." Although the installation of Christmas windows takes 21 days and nights, the project is nearly a year of preparation.
What is the secret sauce Roya? In addition to a sleigh full of his own boundless creativity and genius?
Santa's helper. Macy's Christmas window has a "team of more than 250 support windows overlooking Santa back to life." This list includes artists show Macy, designers, artists, animators, carpenters, electricians and sculptural music and sound experts. From freelance full-time.
All creative gurus. But Sullivan noted that these positions are another key element. "It's one of those things that are not only aligned arts and crafts, but also a business."
Next the Visual Merchandising jobs in many popular stores like Macy "partnership between the manager and the director of visual memory. It is not just about beautiful business, but also the business acumen of the elements."
We asked about the quality as the most important in a coveted position as you says, "Actually, it's three qualities necessary, very creative, very organized, and very good leaders.".
The right start: Art
If you studied art at school and went to a specialized art school, you can be the ideal for a career in visual merchandising background. Sullivan studied painting and photography at the art school, and then progressed to a Master Pratt. Some schools may have heard of the hit television include FIDM track project, Pratt and Parsons. FIDM (Fashion Institute of Design and Merchandising) has an advisory board that includes industry leaders such as Tim Gunn, Diane von Furstenberg, Emanuel Ungaro, and Fred Segal.
This approach to trading education can improve the attractiveness of a job applicant.
"Our students are taught and supervised by the industry," Lyn Tobman, Chairman of the Department of Visual Communication at FIDM in Los Angeles, told AOL Jobs. "We bring our experts to the course are to teach our students practical experience also are required to know and understand the collaboration in order for the window class presentation -... Who forced them to win to create research the origin, construction and installation - you need to work as a team ".
He stressed the importance of cooperation. "If you do not get with people, you are in the wrong field."
Another part of the process of visual thinking in FIDM classes exploration; Museums to theaters to digital and experiences. "For the design of this table, it is necessary that the field to leave."
As expected, Tobman and colleague, Cindy Patino, Director of Visual Communications FIDM are also leading experts in the field of game design entertainment.
All these innovative practical training helps students continue to successfully design for plum jobs. "Right now, our graduates work at Saks in Beverly Hills, Barney, Bloomingdales, Forever 21 and more," the president said.
Director Patino offers a rare opportunity each year FIDM selected up to ten students. After meeting rigorous scientific standards, this future rich visual gurus go to New York, where they are in close collaboration with industry leaders. This year's tour includes a visit with Roya Sullivan Macy.
Secret Sauce: Get Social
Everyone knows that to know the right people and word-of-mouth is one of the best ways to find a job. But this time, very social, "meeting" the right people can be easier than ever. The most popular social networks, including Instagram and Pinterest highly visual, offer great opportunities to build a personal brand attractive and press the platform to connect with the creative interior.
"Instagram is incredible," Sullivan said. "We are looking vendors.'ll Especially in the streets contribution, with the hashtag #Macys immediately and we will listen to the artists."
Corporate Account Macy 225,000 currently remains in Instagram. Other trademarks on Instagram: Victoria's Secret and Urban Outfitters. A quick way to dive into the fashion side of the visual arts it is click, #mbfashionweek including "all things world of fashion."
True Originals can be positioned as a girl Instagram and eyes Sullivan trained as leaders or colleagues in the visual design hopefully catch. The secret to remove this? Develop a unique ownable look and feel. Textile artist and designer KindahKhalidy was so successful that their Instagram selected. Original visual attention for 44,000 steps and counting Kindah new approach, some retailers and key visionaries.
Tobman to the importance of social media for creative professionals. The university curriculum of social media will be added next year.
More Magic Macy: 10,000 people per hour by 2014 Macy's Christmas window passed. Here's why: Traces spectacular season this year, the adventures of Alex, a young man who receives a magical and mystical telescope that lets you experience the miracle of Christmas on other planets before landing on Earth Thanksgiving Day Parade Macy's iconic , Another world tour Alex is escorted by his pug, Bella and accompanied by the galaxy by none other than the Christmas surprise and delight children of all ages, as they embark on their own adventures also -the-this-world.
Could be next year? Could you help make the magic of Macy? Update your CV and start applying now .
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