Alex target "may be the Internet Marketing Campaign

Company, offering Internet marketing takes off. A recent meme, popular Internet as a "target Alex" known to be a marketing gimmick , according to Gawker. If so, it is one that has made millions, including the press and even Ellen DeGeneres. The girl that started the whole event with a tweet However, he never says according to claim authorship of marketing for the company belongs.

The " target Alex photo "shot a teenager in a red T-shirt that was bagging products in one of the places the string at the time of Internet fame. On Sunday, a Twitter user with handle leauscalum posted a picture of Alex. Within 24 hours it was mentioned a million. Degeneres tweeted him and visited the teenager at your destination of choice of their work.

#AlexFromTargetAtTargetWithEllen pic.twitter.com/TRFcfi9Lkx

- Ellen DeGeneres (TheEllenShow) 4th November 2014

But watch what appeared to be a celebration of an attractive child can get the attention nothing can be cleaner. Based Dil-Domine Jacobe Leonares, CEO of social media company in California, Beverly Hills, called Breakr, claimed for the phenomenon to be responsible in a post on LinkedIn:

Yesterday we had fun on Twitter with the hashtag #AlexFromTarget ended up being one of the most amazing experiences I enjoyed Social Media. We wanted to see how powerful demographic fangirl took a good boy and use unknown destination in Texas viral internet sensation overnight. Abbie (auscalum), one of our fangirls Kensington, Great Britain published this photo of Alex Lee (@ acl163) on Twitter. After spreading the word among our students Fangirl #AlexFromTarget tends started to add fuel to the fire by. About it with our biggest influencers YouTube

In other words, Leonares said called, it was an experiment to show publicly that his company was effective. He said neither Abbie nor Alex Lee was hired by his company, but not the same as saying uncooperative.

Abbie seems that they never heard of the company and not to follow. Perhaps more Leonares distorted perceptions and reality has nothing to do with it. Or if he did, there were other experiments that flopped? Who knows?

But even if Breakr had something to do with the case, credit for an Internet phenomenon is a risky proposition. Many companies and people are trying to delete content that create viral, but you can not something that will suddenly catch fire online without a significant and probably expensive support plan.

What is really happening, it seems that the relatively innocent pleasure is now officially #alexfromtarget.