Remember, if your favorite part of the holiday visit Macy's Christmas windows in the great middle of the store? It was the special tradition of his family. You want to breathe palpitations cold air and the race to the brightness in the distance. Then were suddenly stood comes to life in the light of a thousand twinkling lights and toys. She asked me: Where does this magic come from? Who has it? It was Christmas?
Yes, Virginia, St. surely give a wink and a nod. But the real (mass) magic comes from this art experts called a sham. These visual professionals have an essential part of the retail sector are used since the 1890s as a shopkeeper glass plate to announce special offers. The venerable RH Macy same Animated started the tradition in 1899 on the site of the original 14th Street Macy window. The industry has always been touched by magic; the legendary Wizard of Oz author L. Frank Baum, created the first national association of lawn mower window.
Thanks retail revolution today who are focused on customer satisfaction is booming careers in this area. Workers with education and relevant experience, and a talent for creative arts can choose from a variety of jobs in all corners of the country. : These positions in demand in a variety of titles, see Visual Merchandiser , its indicator , visual designer or visual display manager .
Or in the case of the creative rockstar, Roya Sullivan, whose official title is the president of Macy's Summary window. AOL Jobs spoke with award-winning designer, I spectacular release of "Journey to the Stars Santa" window Herald Square Christmas this year Macy preparation. We had the opportunity to get a bit of an idea of the enormous amount of talent, experience and energy required to produce this "consist celebration of the old art school with new digital elements." During the installation of Windows Christmas takes 21 days and nights, the project nearly a year of preparation.
What is the secret ingredient of the Roya? In addition to a sleigh full of creativity and genius without borders?
Santa's helper. Macy's Christmas window has a "dedicated more than 250 aids Christmas Window revive the team." This list contains artists Macy display graphics from freelance designers, artists, animators sculptural, carpenters, electricians and music and sound experts ..
Creative gurus all. But Sullivan noted that these positions are another key element. "It's one of those things that is oriented in addition to art and crafts, but also a business."
Other popular works of visual merchandising in stores like Macy number partnership "between the director and head of visual memory. This is not only to make good on business, but also makes economic sense in the elements."
We ask the unique quality problems, which stands as the most important in a desirable location like yours: "Actually, there are three qualities necessary very creative, very well organized and to be very good leader.".
The right start: Art
If you studied art in college and went to a specialist art school, you have the ideal setting for a career in visual merchandising. Sullivan studied painting and photography at the School of Art, and then progressed to a Masters in Pratt. Some schools you can hit TV Project Runway have heard include FIDM, Pratt and Parsons. FIDM (Fashion Institute of Design & Merchandising) has an advisory board of industry giants like Tim Gunn, Diane von Furstenberg, Emanuel Ungaro, and Fred Segal covers.
This privileged approach to education can increase the attractiveness of a job seeker.
"Our students are taught and supervised by the industry," Lyn Tobman, Chairman of the Department of Visual Communication at FIDM in Los Angeles, said AOL job. "We bring experts, our course is to teach practical experiences are also committed to our students know and understand the collaboration to your window class presentation -... obliged to win to create the origin, construction and installation of research - which must work as a team. "
He stressed the importance of cooperation. "If you can not get along with people, you're in the wrong field."
Another integral part of the process of visual thinking FIDM class exploration; Museums cinemas to digital technology and experience. "Designing for this, it is necessary that the field to leave."
As expected, Tobman and colleagues, Cindy Patino, Director FIDM of visual communication, also leading experts in the design of entertaining games are.
All these hands on innovative training helps students continue plum design work successfully landed. "Right now, our graduates work in Saks in Beverly Hills, Barney, Bloomingdales, Forever 21 and more," the president said.
Director Patino offers a rare opportunity each year to ten students selected to FIDM. After meeting rigorous academic standards, these forward-looking visual gurus go to New York, where they are working with industry leaders in close. This year's tour includes a visit with Roya Sullivan Macy.
Secret Sauce: Get Social
It is no secret that the right people and word of mouth is one of the best ways to know to find a job. But that was very social, "meeting" the right people can be easier than ever. The most popular social networks, especially Pinterest Instagram and very visual, offer great opportunities to build a personal brand attractive and press the platform to connect with creative insiders.
"Instagram was incredible," Sullivan said. "Especially during maintenance work. We are looking publish with the hashtag #Macys immediately and we will hear artists."
Macy company currently has 225,000 still on Instagram. Other major retail chains in Instagram include Victoria Secret and Urban Outfitters. A quick way is to dive into the fashion side of the visual arts by including the #mbfashionweek "from around the world all things fashion."
True Originals can be positioned to It Girl Instagram and hope, as Sullivan and his colleagues leaders of visual design eye catching trained. To draw the secret? Ownable develop a unique look. Artist and textile designer KindahKhalidy did so successfully that your Instagram selected. Fresh, original approach to visual Kindah attracted the attention of 44 Next 000 and counting, some retailers and key visionaries.
Tobman according to the importance of social media for creative professionals. The school plan means of social communication are added trials next year.
More Macy Magic: 10,000 people per hour are passed in 2014 Macy's Christmas windows. Here's why: This year follow spectacular season the adventures of Alex, a young man who can create a magical and mystical telescope which you live, the miracle of Christmas on other planets before landing on Earth in Thanksgiving Day Parade famous Macy receives. Accompanied by his pug, Bella and escorted through the galaxy by none other than the one and only Santa Claus, travel will surprise otherworldly Alex and inspire children of all ages, as well as in a separate adventure from the world involved.
Could it be next year? Can the magic of Macy? Update your resume and start applying now .
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