(Reuters) - Mattel Inc (MAT.O), the maker of Barbie dolls and Fisher-Price infant toys, President and CEO Bryan Stockton retired and warned that sales fell by 6 percent during the holiday season.
The company's shares fell as much as 11 percent to a low level in three years.
Mattel has appointed former CEO of PepsiCo Inc (PEP.N) Christopher Sinclair Chairman and Acting Executive Director.
The company has worked hard in recent years its iconic Barbie doll fell to the young people who come for electronic toys, such as tablets and watches made and based on (DIS.N) Walt Disney Co animated dolls "frozen" hit movie.
Stockton was the CEO of Mattel, since January 2012, and was in the 2013 Sinclair Chairman is appointed a current member of the Board of Mattel. Mattel estimates that sales fell wounded world to 1.99 million in the quarter ended December 31 by a stronger dollar.
Barbie sales fell nearly three years and other Mattel Monster High dolls like American Girl and failed to catch up with its charm discoloration. In 2009, Barbie has held more than a quarter of dolls and accessories market in the US, but fell to 19.6 percent in 2013.
Mattel shares fell as low as $ 24.88 in early trading on the Nasdaq, before restoring to $ 26.74, up 4.6 percent.
(Reporting by Yashaswini Swamynathan Bangalore, ranked by Kirti Pandey edited)
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