Want a killer resume? Think like a marketer

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Marcelle Yeager

We've all heard: Your resume is the sales document. They are the product. Therefore, you should your application be sold to the employer so that he or she is to meet in person and ask the interview wants. You might be wondering how this is possible, if you are not a seller. The key is to write your resume in a style that sale.

Think of it as a marketing brochure. In a booklet containing the most attractive first information and is for your resume. Before starting to write or edit your resume updated, really have the time to take think about you. How often do you have the time to do it anyway? Take this opportunity to think about your great qualities, for you and those in which your peers and colleagues recognize him.

Now consider the events that led to this impression. Take separately consider each of their strengths. What specific projects you have worked on? What was your role?

Descriptive title. This title should be able to under your name and contact information. "Description" does not mean that the use of five words to describe what you do. You should look for a title that clearly where you want to go with his career mark. In other words, what is the next step for you or plane? Try not to limit your current or most recent job title, unless he feels that explains exactly where you want to go, as the next step in his career.

Services. Thinking for a moment about what you're standing on it. You can use prose or size ball just under the descriptive title of the basis for the rest of your sales pitch:

• What are the most important things you've done in your career, as a student or as a community leader?
• Did you get praise?
• Have you worked in a well known company?

All of these items are must be recognizable as a rule by a manager or recruiter and staff clearly visible.

Subjects. Could you call this section any number of things, such as "experience", "core competencies" or "basic knowledge". Use widely accepted in your industry, the search for the transition terms.

Work history. Followed by the traditional list of job titles, locations and dates. However, make certain spheres. In writing this chapter, you should note the following:

• If your company or organization is not well known outside of your industry, are a few words to describe what it is. This may in parentheses immediately after the name of the company or the name of your employer and your job be if there is no place in the management of the company. Is it a non-profit organization or a private company? If you substantial income, including. You can also use the number of people who work there. All this gives the reader a better idea of where you worked and what you are used to.
• Employers want to see specific examples. You do not want to see a list of your tasks. If managed several events, describe one or two of the larger ones.
• Employers want results that make sense to see them. This is why you should use if you have good metrics. If you have completed a certain event, how many people attended or what people are saying about the future? If you changed a process, and what proportion of the cost and time it takes to complete has been reduced? Estimates are good here. Lying is not.

Education, church leadership and other skills. Do not let these important sections to the extent that they apply to you. For most people, these pieces are short and sweet.

• If you attended or held a series of mandates and management positions in organizations have recently earning more details.
• Today, most people use a variety of Microsoft Office tools, skills in general and which need not be considered. Knowledge of the software programs and these can, if they work for., Which are specifically incorporated
• The same is true for languages and volunteer work should in any way to the work you refer apply. If you try, employees have a one-sided resume as an entry finished, that's one thing. But no matter where you are in your career, you have every piece of information in any way to the job you are applying based.

Many people say that a short sale is different than other types of resumes, but that's not the way it should be. No business professionals should try to write your resume in the same way that a seller is good with the recognition, positions the details and concrete results. After all, your resume is a document type for sale. Your goal should be to sell yourself.

Marcelle Yeager is President Valet career that offers individual career navigation. Its aim is to enable people to recognize the skills and employment opportunities, they knew that they make a career change or advance your current career. He worked over 10 years as a consultant in strategic communications, including four years abroad. Marcelle has an MBA from the University of Maryland.