The 4 biggest mistakes that you make on LinkedIn

Shutterstock

From Anna Hensel

LinkedIn, the social networking site's core business, but that does not mean that you know how to use it.

For starters, many people use LinkedIn to maintain contact only with people on their professional networks. This means that the platform is not easy to borrow in order to create the kind of content virus, widespread, that the marks be designed on Twitter or Facebook. So no more use to gin measures Alexandra Samuel said, a technology researcher and author of the smartest social media work.

She offered her best advice for small businesses on how to use LinkedIn in a recent column in the Wall Street Journal. The biggest mistake she sees small businesses are on the social networking site? Use it to try to push their age if they are using it to try to find new employees or customers.

"By all means, cross-posting the occasional article or LinkedIn update, but focus on them as a source of connections and experience - and not as a way to build public awareness and brand," Samuel wrote.
Here are three more mistakes Samuel says it is likely that the possibility:

1. Wait leads to come to you.

Samuel said he would think that by updating its website, the company every day, you will have more clients or employment surveys. But small businesses do not have the same visibility as the Fortune 500. Again, the goal to make new connections LinkedIn. Pray your sales team regularly use LinkedIn to find potential new customers. Also, make sure that all employees are connected together in LinkedIn, making them easier to share contacts.

2. Employees accepting too many requests from colleagues. In the same field

This kind of courtesy could leave its open business competitive threats, suggests Samuel. You can see that their customers or new employees that you are eyeing. While this may not seem like a big deal if you are in a small market, want their links to keep as confidential as possible, he adds.

3. You spend too much time to sell, rather than the company.

Job seekers use LinkedIn to promote personal achievement and be more attractive to recruiters. But if you are the founder of an obscure startup wants high-level talents, know the job seeker, which is to be so, want to win big on your business , Write so that it focuses your LinkedIn profile on the achievements of your business, not just your own. For example, instead of listing the title "CFO of Acme Accounting," Samuel suggested a more meaningful as you click "Acme chief financial accounting, financial advisor Gap and Target."