Once upon a time, Michael Gaffney toiled away in a cabin on Wall Street. Revised and uninspired, he does not really know how she felt unsatisfied, until one day, during a visit to his hometown of Milwaukee, entered into a flower shop.
"I realized how flowers can influence you are part of every stage of life a person -. .. The birth, death, marriage, funerals, memories, romance vi as good designs make a stronger effect soon I wanted to join this Vi floral design. as a way to help people renew, restore to drop the expressions of sympathy, in love, friendship and sharing. "
When Michael tells this story, it is tears in his eyes. Really. Other flower designers, many of whom are students of its popular American schools Design Flower expressed a similar view.
"Flowers are emotional. They bring immediate joy. That's one reason why I left the corporate world in order to open a flower business," says Julie Banke, owner of Sonora, California Mountain Laurel Florist .
Banke is grateful for the opportunity to "fun and fast-paced" Start allowed him to be in this area. "After 25 years of success in my first race, I knew it was time during this busy week Valentine, I'm glad I did .. in a new pop"
Flowering Billion Business
Emotions aside, flowers are also big business. Floral occur mainly in big vacation this weekend. According to a report published in the journal write florists , Valentine generates about $ 3 billion US dollars in flowers and plants retail each year in the US An incredible $ 637,300,000 of these revenues are only sales of red roses.
"I realized I could make a good living doing something I love, while adding beauty and talent to events that people's lives," said Gaffney, whose floral design schools build nine twelve places. After his bestselling -star design a second book, Flower Power, this year is expected.
But you can make your neighborhood florist still a good life? With the industry under considerable change - a flower veteran auditor means an "awakening" - can this little corner shop to survive? Or victims local flower shops so many cherished books, turbulence in the market? In a variety of new disruptive leadership floral market increasingly competitive occupied bloom many digital and financed by venture capital.
Stop and smell the roses
Bloom That is one of the soloists of this growing trend. The San Francisco startup offers web and mobile applications that allow customers to choose to pay and have flowers or live plants by courier on a "ridiculously fast" 90 minutes to a lucky recipient. Of $ 2 million seed round secured by an eclectic group of investors, including Ashton Kutcher and Joe Montana, the company is its reach across the bay to expand. More recently, the team like LA hipster styles, the success powerful blend of commissioning of technology, marketing, retail and common sense are likely to reap lasting.
Volcano just outside the door
Also brilliant interfere industry is an innovative house, La Bouqs . The start-up wealthy by branding guru John Tabi and expert on Agriculture Flowers JP Montúfar changing the traditional business model for the "reduction of the supply chain, from farm to house prices and offers co-founded honest, transparent". Unlike some of the big players with their costs for the confusion and complex control systems has Bouqs flat rate of $ 40 per bouquet will be delivered anywhere in the US, the company is that the customer "one less thing to it to" conscientiously care To avoid hidden fees and such as bears or chocolate bars dressed extras pump price. Instead, there is a simple 3-step (instead of 10) of the box.
They also created a popular subscription service, customer hero transforms "Never Forget" and "because" flowers. It is not surprising that the market in the medium leads flower woman Bouqs a significant proportion (thankfully) male customers?
About this volcano ...
Beyond what reliable online experience Bouqs predictable and just unleashed an increasingly important role in the world sometimes murky Floriculture week. Words such as sustainable, farm fresh, organic agriculture responsibility and respect throughout the co-founder scattered John Tabis all (the fans) set.
"How can we solve this case for the farmer how? Can we get these family businesses and jobs alive?" Request Tabis explains the experiences in the implementation of intelligent Bouqs economy. "" If we superimpose technology on the farm, we can make real change. We can extend their holiday season. Our just in time for the application creates less waste. At the end of the day, if we create sustainability, our mission is accomplished. "
Tabis continues, "sole source of organic farms, sustainable and environmentally friendly We and our businesses offer their workers decent wages education, child care, health and adult .."
It is no wonder Oprah Magazine fell hard for the flowers of the Ecuadorian Andes. The website Bouqs as "volcano comes from Ecuador, 10,000 feet above sea level, which means one thing:.. So More sun means more color Bouqs These are pH neutral fed by volcanic pure iron snow and rich in minerals, soil, and our California cut flowers come directly from organic farming on the coast ".
Like all great stories versions may vary. History flowery John Tabis can rotate around volcanoes, sun and sustainability. Julie Banke reinvention closely and community. And Michael Gaffney on art and the ethereal beauty of flowers.
"I have come to see me as an artist with the emotions of the people. I have a good life, yes, but my art makes the happiness of others. He was very good. And the flowers, of course, grow and flourish, but do not last forever. They disappear. It is an environment that is both alive and essential time. Whenever you are asked to create something new, but it will take. And that's fine. "
What is your story? Have you always work with flowers? Please tell us in the comments below.
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