Wednesday, December 6, 2017

Analysts said iPhone sales could fall by 17 percent if Apple does not make a radical change in its activities

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  • Apple - faces exactly the same problem with the iPhone, as it did with the iPad - are hooked people with older models more.
  • This is a problem for Apple's earnings and share prices, as long as the company is based on the sale of equipment in the first place.
  • A leading analyst believes that Apple could make your most valuable warehouse a company like Netflix or Spotify to become subscription.
  • Apple is already in a small way thanks to the iPhone - Upgrade - program you can buy the new iPhone in monthly installments without subscription.

The fact that more people on older iPhones depend more good news for our clients' portfolios, but bad news for the future price of Apple shares.

"Investors fear that the smartphone market is saturated, especially at the end where the competition from Apple, and eventually the market for iPhones has been largely a replacement market. In addition, over time, we believe that successive generations of iPhones are likely to be less differentiated (ie, the new iPhone will be "good enough" to prevent further updates), resulting in a replacement cycle extension of such a development have a pressure of revenues iPhone could;. to a lesser extent, Apple has already faced these challenges your company iPAD, declined in annual sales from 2014 to 2017 by 37%, we note that if the replacement - cycle of the average iPhone eventually expanded to 2, 5 years (more or less where we are today) up to 3 years, an annual turnover of iPhone units would eventually fall by 17% annually. "

"We have long believed that the model of transaction business from Apple is one reason why stock trading, where it is, and that society should try to subscribe - to move the model in the future. As consumers, they are increasingly paying monthly subscriptions are used, in particular the "integrity services engineering" key (such as Netflix, Spotify, Microsoft Office 365), you could see that Apple implemented a subscription of your own plan. in this plan, customers can iPhones, iPads, Mac and iCloud services as music and Apple hire a "low" monthly fee and their team has improved after a number of years. go through a subscription model, Apple might be able to block the sources of recurring revenues and freeze the duration of the replacement cycles, resulting in a new material from several credit rating of their actions led probable. "


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